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The
Rhetoric of Hypertext
Editing
and Publishing
 Guidelines
Maintenance
How
to order
Other
books by Marc and Kim Millon
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Creating
content for the web, no matter what the form or nature of that content,requires
on the part of the writer an entirely new approach to the conceptualisation,
organisation, research, and actual construction of language.
The publication
of web content, just like the publication of traditional printed material,
furthermore requires the consideration of a number of other elements
in order to be successful. In the case of print, the traditional workflow
is that a writer delivers a text or manuscript to the publisher, who
then hands it over to the copy-editing, design and production teams.
The copy editorıs
task is to ensure that the text is well-written and free of errors,
and furthermore that it conforms to that publisherıs house style, marking
up different levels of headings and sub-headings and sometimes working
with the designer to bring textual, typographical and visual elements
together. The editorial and design teams then work with the production
team, making last minute corrections to proofs or, at the final stage
even ozalids, while the designer meanwhile checks colour proofs, layouts
and pagination, and undertakes such specialist tasks as colour corrections.
In the emerging
work methodologies that relate to web publishing, the writer may similarly
be one single element within a larger production team, working with
designer and webmaster (who may sometimes be the new media equivalent
of a project editor or editorial director). In such cases, the writer
may supply his text, get paid, and leave it to the others to put the
whole together. More than likely, however, the writer may be required
to undertake additional roles and tasks in the effective creation and
distribution of content on the web. Indeed, I have stressed throughout
this book that the web offers the writer the opportunity to be a publisher,
that in effect the writer need no longer be dependent on the services
of outside editorial, design and production specialists to produce and
distribute our work. On the other hand, this makes it inherent that
the writer who publishes on the web masters and undertakes some of the
roles and tasks traditionally undertaken by others.
Editing
and Publishing Guidelines
Maintenance
Rhetoric
of hypertext
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