Content Management and Maintenance

The nature of interactive web publishing means that once your site is created and uploaded live on the web, that may be only the beginning. For the web is not and never will be a medium where content is carved in stone, left for years, months, even weeks unchanged. It is most powerful as a timely, up-to-date medium that reflects the changing world we live in. It is worth bearing this in mind before embarking on a web project in order to be aware that considerable time needs to be set aside for regular maintenance.

Update regularly

If you want to get people to make return visits, and indeed to bookmark your site, then it is essential to keep it up-to-date by changing and adding new content as frequently as necessary. How frequently you change your content naturally depends on a number of factors, above all whether you have new and compelling content to add. There is no point ever in adding superfluous or unfinished content simply to put on something new.

Maintenance strategy

It is a good idea, however, to have a clear maintenance strategy at the outset for updating so that your users will know what to expect. Quarterly updates are the least frequent that wewould suggest; monthly or weekly updates might be more useful for your site; and in some cases, topical information, or an on-line diary for example, might necessitate daily or near daily updates.

We work closely with our clients and discuss maintenance requirements at the start of a project. We can provide training so that day-to-day maintenance can be carried out in-house. Or else we can provide maintenance on a weekly, monthly or quarterly basis, or on demand. Maintaining a web site should never be an afterthought: it must be an integral part for any and all successful web sites.

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