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Marshall McLuhan's famous aphorism "the medium is the message" implies
that technology itself is the ultimate determinant of content and
more. What is most interesting in the case of the world wide web
is to consider how technological innovation is impacting on creativity
and in the process resulting in a form that is evolving organically
in unpredictable directions.
(PDF: 65 KB / 4 pages)
and the Web
A metaphor, as every schoolboy and girl should know, is a powerful
figure of speech in which a word or phrase that ordinarily designates
one thing is used to designate another, thus creating an implicit
relationship. The web seems to be particularly prone to the application
of what the great English grammarian HW Fowler refers to as "that
indispensable but ticklish instrument".
65 KB / 4 pages)
The web is probably the best medium in the world for specialised
or boutique publishing. You can write and publish on the web on
the most bizarre or esoteric topic imaginable -- and there will
be someone out there who shares your concerns and interests precisely.
The smaller that audience, the more precisely can a web site tailor
itself to reflect its audience's particular needs and concerns.
In this article, we maintain that in web publishing small can indeed
39 KB / 4 pages)
Media for Old"
The first of my regular contributions on "new media" issues to VZINE,
a thoughtful, informative and provocative electronic publication
from Virtual for web professionals.
(PDF: 39 KB / 4 pages)
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© Marc and Kim Millon 2000