Creative Content for the Web by Marc Millon

Creative Content for the Web

ISBN 1-871516-97-8

To order this book in the UK or Europe either:
email Intellect at bristol@intellect-net.com or the author marc@quaypress.com.

Alternatively, order direct from Amazon.co.uk.

In the USA, Canada or elsewhere either:
email ISBS at orders@isbs.com or else order direct from Amazon.com.

"Practical, beautifully written, and broadly informed, CREATIVE CONTENT FOR THE WEB maps the evolution of this powerful new medium. For readers who so far have only a casual interest, as well as for professionals who are seeking broader perspectives on the World Wide Web and the Internet, this is a must read."

David H. Lynn Editor, The Kenyon Review

To understand creative content for the web, this book examines how the medium differs from other media. It traces the brief but meteoric history of the World Wide Web, looks at the technologies that drive it and how they impact on content, gives consideration to the electronic reader, and considers how the medium impacts on the message.

By gaining an understanding of how the web is unique as a publishing medium, this book empowers anyone — writers, authors, academics, content providers or individuals — to create effective, attractive and compelling content for the World Wide Web. More than this, by explaining in clear, jargon-free language, it shows the reader how to take direct advantage of the opportunities offered by this uniquely powerful electronic medium.

Published by:

Intellect Books
School of Art and Design
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Exeter
EX2 6AS
UK

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excerpt from Chapter Seven Writing for the Web

The book directs the reader who wishes to:

gain an understanding of how interactive content on the web works

use the web as an open forum for new writing

write for electronic publishers, commercial and corporate clients

post academic articles

self-promote

self-publish on the World Wide Web

Part One is theoretical and looks at the background of this remarkable publishing phenomenon. Issues covered include consideration of the web interface, the theory of hyperlinked non-linear documents, metaphors and the web, the economics of web publishing, new media and the impact on old, creativity and technology, ‘net culture’, and the electronic reader.

Part Two is practical and covers creating and structuring hypertext, writing for the web, the rhetoric of the web, editing and maintenance, creating virtual communities, the basics of design, HTML vs. PDF. The final chapter looks at some of the underlying issues that relate to content: privacy, plagiarism, freedom of speech versus the need to control content, the ethics and morality of web publishing.

Author
Marc Millon MA (Publishing, Univ. of Plymouth, Devon, England) is a professional author who has written over a dozen books on food, wine and travel topics (published by HarperCollins, Simon and Schuster, Little, Brown and others). Based in Devon, he is also a new media consultant and publisher through his electronic imprint Quay Press.

excerpt from Chapter Seven Writing for the Web

Table of Contents

Part One Content and the World Wide Web

• Introduction

• The Birth of a New Medium

• Content on the Web

• Putting the Best Interface Forward

• The Medium, the Message, and Content

• The Electronic Reader

Part Two Creating Content on the World Wide Web

• Hypertext

• Writing for the Web

• Virtual Communities

• Design, Style and Content

• Content Creation, Responsibilities and the Reader

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