Essays

These new media essays by Marc Millon are published in Adobe's PDF format for ease of printing and reading off-line. If you don't yet have Acrobat, then you will need to download and configure the latest version as a helper application in your web browser. To download the free Acrobat Reader, Bookmark this site (in order to return to it easily), then click here to go to Adobe's Web site.

 

			Creativity and Technology Marshall McLuhan's famous aphorism "the medium is the message" implies that technology itself is the ultimate determinant of content and more. What is most interesting in the case of the world wide web is to consider how technological innovation is impacting on creativity and in the process resulting in a form that is evolving organically in unpredictable directions. (PDF: 65 KB / 4 pages)
			Metaphors and the Web A metaphor, as every schoolboy and girl should know, is a powerful figure of speech in which a word or phrase that ordinarily designates one thing is used to designate another, thus creating an implicit relationship. The web seems to be particularly prone to the application of what the great English grammarian HW Fowler refers to as "that indispensable but ticklish instrument". (PDF: 65 KB / 4 pages)
			"Small is Beautiful" The web is probably the best medium in the world for specialised or boutique publishing. You can write and publish on the web on the most bizarre or esoteric topic imaginable -- and there will be someone out there who shares your concerns and interests precisely. The smaller that audience, the more precisely can a web site tailor itself to reflect its audience's particular needs and concerns. In this article, we maintain that in web publishing small can indeed be beautiful. (PDF: 39 KB / 4 pages)
			"New Media for Old" The first of my regular contributions on "new media" issues to VZINE, a thoughtful, informative and provocative electronic publication from Virtual for web professionals. (PDF: 39 KB / 4 pages)

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